WEGA will be the Official Filter of Desafío Ruta 40
Desafío Ruta 40 welcomes WEGA, which becomes the Official Filter of the most important rally-raid race in the American continent.
Founded in 1969, R. NETO, owner of the WEGA brand worldwide, is dedicated to the production, marketing and export of auto parts, supplying both the aftermarket and automotive terminals, both nationally and internationally. Its wide product portfolio includes halogen and signal lamps; spark plugs and glow plugs; horns, wiper blades and, of course, its well-known line of air, fuel, oil and cabin filters, among others.
The company has an extensive distribution chain throughout the country and exports its products to a wide part of Latin America, with sales representatives in more than ten countries. During these years WEGA has managed to position itself as a leading brand, standing out for having the most complete catalog of filters in the market. Now the filter is WEGA and just as it is the Official Filter of the Dakar Rally, it will also be the Official Filter of the Desafío Ruta 40.
Featuring the participation of the best cross-country teams in the world and under FIM and FIA regulation, the Desafío Ruta 40 2023 will take place from August 26 to September 1, between La Rioja, Belén (Catamarca) and Salta. The event will be valid as the fourth round of the World Rally-Raid Championship (W2RC), of which Dakar 2023 was the first event.
The Desafío Ruta 40 is known for its demanding nature and its ability to test drivers and vehicles to the limit. The incorporation of WEGA as the Official Filter will provide participants with high quality and reliable products to face the extreme challenges of this amazing race.