Ford becomes Official Sponsor of Desafío Ruta 40

Desafío Ruta 40 continues to consolidate its position as one of the most important competitions on the international rally raid season and adds Ford as the Official Car of this 13th edition, which will take place from May 24 to 29, 2026, and will be part of the World Rally-Raid Championship (W2RC).

For the first time in the history of the competition, the well-known oval brand is joining as a sponsor, reaffirming its commitment to motorsports, innovation, and the extreme challenges that represent the essence of rally raids worldwide. 2026 edition of the Desafío Ruta 40 will feature a high-level sporting route linking San Juan – San Rafael (Mendoza) – San Juan, crossing some of the most demanding and emblematic terrains in the country.

Desafío Ruta 40 will be one of the most important international competitions to visit Argentina in 2026, and as the third round of the W2RC season, it is a key event in the championship, attracting the best teams and competitors in the world.

The addition of Ford as Official Sponsor further strengthens the race’s position on the international stage and reinforces the link between the automotive industry and a competition that represents the values of endurance, technology, teamwork, and excellence.

Desafío Ruta 40 is preparing a historic edition, backed by an iconic global brand and with Argentina as a spotlight of the world rally raid.