Desafío Ruta 40 YPF: An exposure without precedent

Desafío Ruta 40 YPF: An exposure without precedent

The Desafío Ruta 40 YPF proved that it continues to be a flagship international rally-raid event. The successful return of this race in its 11th edition, which took place in La Rioja-Belén-Salta, was reflected in stunning numbers and an unprecedented global media impact.

The Desafío Ruta 40 YPF was not only a sporting event, but also a celebration of the shared passion for rallying. Teams, competitors, media and spectators came together in a unique community that embraced different cultures and nationalities. This shared passion for competition and adventure made the event even more special and meaningful. In this sense, one of the highlights of the return of the Desafío Ruta 40 YPF has been its exposure. The race has achieved unprecedented diffusion, attracting the attention of audiences around the world.

The contents of the Desafío Ruta 40 YPF, especially related to the World Rally Raid Championship (W2RC), have been broadcasted in 190 countries through 95 digital and television channels. This wide distribution allowed audiences around the world to closely follow the action and excitement of the competition, but also to replicate the breathtaking images of the three provinces that hosted the race around the globe.

The media impact of the Desafío Ruta 40 YPF has also been reflected in Social Media. Social media platforms (Facebook, Instagram, Twitter, Threads, YouTube and TikTok) have been filled with content related to the competition, generating a significant increase in the number of followers, shares and likes. The online conversation around the event has been an outstanding phenomenon, including active participation from riders and teams from all over the world.

The organization of the Desafío Ruta 40 YPF and +Eventos would like to thank all the competitors, media, sponsors and fans who have contributed to the success of this historic edition. The unprecedented exposure and enthusiasm generated are witness to the special place that the Desafío Ruta 40 YPF holds in the world of motorsports in general.


Coming up: Desafío Ruta 40 2024
Now, the sights are already set on the next edition. In 2024, the race will take place from June 2 to 8, which will mean an even greater challenge since the race will be held in the middle of the southern hemisphere winter.
The organization of the Desafío Ruta 40 is already working on the route of the race, which promises to be once again an amazing edition.

W2RC numbers in DR40

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